Derek and Hannah Jeter Continue Grand Wagoneer Partnership In New Video

The accolades Hall of Fame shortstop Derek Jeter has amassed in his career are too long to list here. In a partnership deal with Jeep, Derek Jeter and his wife, Hannah, have teamed up for a 30-second commercial spot called “Drove All Night”. This advertisement is about the Jeep Grand Wagoneer L and shows what a husband and father, Derek Jeter, will do to get home to see his wife and children, driving all night in some less-than-ideal conditions. The end of the video shows his two young daughters excited to see him home as he pulls up and gets out of his Grand Wagoneer L. 

In their second video of a multi-year brand partnership, the couple once again showcases the Jeep Grand Wagoneer. 

New Longer Wheelbase

The latest video of Derek and Hannah Jeter features the 2024 Jeep Grand Wagoneer L sporting a 12-inch longer wheelbase than the standard Grand Wagoneer. Both Grand Wagoneer and Grand Wagoneer L models feature your choice of either a 3.0-liter Twin-Turbo inline-6 that produces 420 horsepower and 468 lb-ft of torque, or the same engine but modified to have 510 horsepower and 500 lb-ft of torque. Both vehicles can be optioned with either 2-wheel- or 4-wheel drive and seat either 7 or 8 passengers, depending on whether you select the second-row captain’s chairs or bench seats. 

“The story behind ‘Drove All Night’ was inspired by conversations with Derek and Hannah and their commitment to being present for their family in big and small ways,” said Marissa Hunter, Senior Vice President, Stellantis North America. “Both Derek and Hannah are incredibly authentic, and successful across many dimensions, and they truly treasure the importance of family and family values. Grand Wagoneer is a perfect fit for their growing family, and we feel very fortunate to have them as part of our Jeep family.” 

Ad Campaigns

With their first campaign, “Eyes Wide Open” which debuted in October of 2022, the Jeters displayed their day jobs and nightly outings while driving their Jeep Grand Wagoneer. The latest video, “Drove All Night” will air during the broadcasts of the Major League Baseball Playoffs, as well as college football Saturdays and NFL Sundays. 

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